A Celebration of Independence
Apt 122 - 2024 - Los Angeles, CA
Client: UnitedMasters
Role: Art Director
UnitedMasters envisioned a concert that celebrated the power of independent music and the trailblazing artists who are pushing culture forward. Held at the iconic Hollywood Palladium, this event included a dynamic stage, multi-level VIP lounge experiences, immersive photo opportunities, and branded Diageo bar activations. The concert featured electrifying performances by some of the hottest acts in music, including Davido, Tokischa, and Uncle Waffles.
UnitedMasters is the leading software and services platform for independent artists. With a unique mix of premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures.
Video by Apt-122
Honda Stage
Outside the venue, Apt-122 was tasked with creating a fan activation for Honda Stage to generate a lively pre-show atmosphere. This activation featured the Honda All Electric Prologue vehicle on display and offered a unique Honda music experience for fans.
