MAS - 2022 - Las Vegas, NV
Client: Dell
Role: Art Director

After two years of being entirely virtual, Dell Technologies World, Dell Technologies’ flagship event, returned to Las Vegas in 2022. Bringing people together again required a total transformation of the conference experience. Pre-pandemic tactics were obsolete; attendees would now be in-person, virtual, or both. MAS was tasked with reimagining Dell Technologies World from the ground up.

Together with our clients, we envisioned a totally fresh, brand-elevating conference experience: a celebratory experience steeped in FOMO and fun; a progressive experience anchored in cutting-edge tech solutions and digital optimism; an authentic experience that would inspire deeper connections and engage attendees in exciting new ways.

Silver Award Winner at Event Marketer 2022 Experience Design & Technology Awards Best Trade Show Exhibit